Why choose Direct-Mail to reach your customers?

There is far more visibility to direct-mailed print advertising than any other method. Up to 90% of direct mail gets opened, compared to only 20-30% of emails. This is because we are on the downslope of the email and digital marketing curve, people actively block and report emails and pop-up ads. The average household receives two pieces of direct mail a day compared to 157 emails. The personal touch of the Direct-Mail Smart Shopper Magazines develops the type of relationships that a business wants with its local residents.

We have long been living in the age of Email scams and online advertisements that make promises and offers with hidden stipulations and impossible to attain deals. 82% of consumers view print advertisements as more trustworthy than digital marketing. Just like the Smart Shopper Magazines themselves, the Businesses, the Offers, the Coupons, and the piece of mind are all tangible and real for the consumer.

48% of all people retain direct-mail for future reference and 73% say they prefer being contacted via direct mail because they can read it whenever they want. The average in-home shelf life of one issue of a Smart Shopper Magazine is 6-8 weeks. We mail approximately every 8 weeks in order to keep your brand and your business in the homes of the local community.

Anytime a coupon can be included with a print Ad, it goes a long way with the local consumer. 86% of consumers said they use coupons that they received in the mail. Another 84% of consumers say coupons influence their store selection. This is why Smart Shopper works with our clients on establishing creative coupon offers and eye-catching designs.